Home' The Chronicle : Canberra Chronicle 01-03-16 Contents 25 - Tuesday, March 1, 2016
Push to attract
VisitCanberra s new tourism campaign
is about celebrating those moments
of joy that make a holiday so
memorable -- whether it s gobbling up
a freakshake, tearing through the bush
on a mountain bike or laughing with
your children as they discover
The long-term tourism plan is also
about encouraging tourists to spend
$2.5 billion a year in the ACT by 2020,
an increase of $880 million on current
Its tagline One Good Thing After
Another leverages off Canberra s
ability to offer visitors a diverse range
of experiences, all within close
proximity to each other.
The four-year plan appeals to global
and domestic markets, with front and
centre the time-poor tourist who wants
to pack plenty into a short break.
The ACT Government has spent
$2 million on the campaign which has
five weekend movie trailers at its
heart, each appealing to a different
segment of the market, the first
released on Thursday, focusing on
Families, thrill seekers, foodies,
indulgence seekers and relaxation
hunters would all be targeted in
separate films, the full suite to be
released in April.
The campaign will be promoted on
social media and in cinemas, with
hopes it will generate a digital word-
Each of the trailers is a collection of
moments that VisitCanberra hopes
will emotionally compel viewers to
visit the national capital.
RURAL LIFE IN 1800S
show how to cope
with tough times
TAMs manager of operations Brett McNamara is pleased with the
completion of work on De Salis Cemetery in Tharwa. Photo: Elesa Lee
Our bush capital
As custodians for our conservation
estate we walk in the footsteps of those
whose long shadow is cast across this
Before the 1913 declaration of a
nation s capital, the fertile limestone
plains of the Molonglo River formed
the backbone of a rural community.
With time, more settlers arrived
venturing upon the mountains seeking
grazing opportunities. In doing so,
vibrant close-knit farming
communities soon evolved,
underpinned by a self-help philosophy.
Today it is difficult to imagine the
trials and tribulations of a bygone era.
Looking through the prism of modern
day conveniences at 1800s rural life
of famine, droughts and diseases, it is
difficult to contemplate, let alone
appreciate, the hardship endured.
Death was common.
Diseases which are now preventable
were once a feature of pastoral life.
Incidences of infant mortality were
widespread. Local epidemics from
diphtheria, whooping cough and
typhoid swept through vulnerable
communities. Scarlet fever was
prevalent. Life on the land was
challenging. Trampled under a horse
drawn cart, an accidental discharge
from a rifle and exposure to the harsh
climatic conditions were all part and
parcel of a settler s meagre existence.
The consequences were tragic.
The home afforded no more safety.
Clothes ignited from open fireplaces,
scalding from boiling kettles
commonplace, accidental poisoning a
regular occurrence. Families had to
deal with bereavement quickly, and
during times of epidemics this was in
succession. The reality of sudden
death loomed large, the practicalities
of burying the departed a necessity.
This practicality resonates today.
Dotted across our cultural landscape
standing like sentinels are markers in
time. Graves dug where death
occurred. A pile of rocks here, a
wooden block there, a commemorative
planting there; all serving as poignant
In 1874, Jane-Ann Hall, aged 17,
worked as a servant at Orroral, now
part of Namadgi National Park. While
riding her horse it took fright,
tragically crushing her against a tree.
Jane is buried nearby, with her grave
marked by simple stones. The
Colverwell sisters Margaret, 5, and
Elizabeth, 6, tragically drowned before
Christmas 1837. The little girls were
buried onsite. As the oldest marked
graves they serve as a touching
reminder to the harsh reality of life on
Looking back on this era you sense
that settlers developed a stoic,
reconciled attitude towards the
inevitability of death. It has been said
that how a community deals with death
is a reflection on how society values
life, now and into the future.
With the passage of time we have
reason to reflect on their collective
contributions. We learn from the past,
to inform the present so as to guide our
Brett McNamara is Regional
Manager with ACT Parks &
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